Town of Morrisville, North Carolina
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Morrisville
Morrisville had no downtown to point at, and officials would not approve anything inside the Town Center boundary for fear of a mistake that would outlast them. The stalemate broke when the choice stopped being drawings and became a place you could walk.
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The project
- Problem
- A fast-growing Research Triangle town with no traditional downtown
- Method
- ArcGIS CityEngine model imported to Unreal Engine, walkable at eye level
- The question
- How parking requirements and building height shape the site
- Outcome
- Officials unanimously chose Scenario B; the Town Center plan was rewritten around it
- Recognition
- APA Technology Division Smart Cities Award and Esri Special Achievement in GIS, both 2020
Press and case studies
Esri · Case study
Morrisville's award-winning development scenarios
The full five-step account, from digital twin to adopted plan.
Houseal Lavigne · Project
Morrisville Immersive 3D Town Center Plan
The project as the firm presents it.
American Planning Association · Blog
Digital twins: immersive technology to enhance decision-making
Why a walkable model changes a public conversation.